Our content strategy service is designed to build your brand engaging, authoritative long & short-form content that is engineered to bring traffic to your website.
We do in-depth keyword research & content exploration to uncover all of the potential keywords relevant to the products & services you sell that will bring interested traffic to your website.
We categorize & organize this content based on a variety of factors:
- Level of purchase intent (where the consumer is in their buyers journey)
- Volume of searches per month (how much new traffic can it bring you)
- Keyword difficulty (how much time, money & effort will it take to rank for this)
We reverse engineer your competitors to find the content & keywords that are bringing them traffic and create a content strategy that will allow your website to outrank them and bring that traffic to your website instead.
The content strategy ends with a completely done for you content calendar - literally a list of all the articles you need to publish on your website (and exactly what should go in them) in order to become the leader in your industry.
This content calendar includes everything your articles need including:
- Content types to be included (multi media, design elements, conversion elements, etc.)
- On page SEO recommendations (URL, page title, headings & sub-headings, etc.)
- Keywords & keyword phrases that the content needs to include for optimal traffic generation
Note: If you signed up for our Content Creation, then all of this will be presented for you & written.